This book looks across the full spectrum of user experience design to discover when and how to use stories to improve products.
A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms by Andrea Phillips
Poetics by Aristotle
One of the most influential books in Western civilization, Aristotle’s Poetics describes concepts concerning unity of time and place, the necessity for a play to have a beginning, middle, and end, the idea of the tragic flaw.
The Paradox of Choice: Why More Is Less by Barry Schwartz
Barry Schwartz explains at what point choice becomes detrimental to our psychological and emotional well-being.
Do Story: How to tell your story so the world listens by Bobette Buster
Bobette Buster shares her 10 key principles of storytelling – as used by some of the world’s best storytellers – and helps you to apply them to your own.
Digital Storytelling: A creator’s guide to interactive entertainment by Carolyn Handler Miller
Digital Storytelling shows you how to create immersive, interactive narratives across a multitude of platforms, devices, and media. From age-old storytelling techniques to cutting-edge development processes, this book covers creating stories for all forms of New Media, including transmedia storytelling, video games, mobile apps, and second screen experiences.
The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
In The Power of Habit, Charles Duhigg explains why habits exist and how they can be changed, presenting a whole new understanding of human nature and its potential.
Smarter Faster Better: The Secrets of Being Productive in Life and Business by Charles Duhigg
In Smarter Faster Better, Charles Duhigg explains how we can improve at the things we do. It’s a exploration of the science of productivity, one that can help anyone learn to succeed with less stress and struggle, and to get more done without sacrificing what we care about most.
Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
The Longer Long Tail: How Endless Choice is Creating Unlimited Demand by Chris Anderson
Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses–the endlessly long tail of that same curve.
This book provides a comprehensive answer to the age-old riddle of whether there are only a small number of ‘basic stories’ in the world. Using a wealth of examples, from ancient myths and folk tales via the plays and novels of great literature to the popular movies and TV soap operas of today, it shows that there are seven archetypal themes which recur throughout every kind of storytelling.
Book on the theory that most stories can be boiled down to a series of narrative structures and character archetypes. Based on the work of Joseph Campbell.
Storytelling with Data: A Data Visualization Guide for Business Professionals by Cole Nussbaumer Knaflic
Storytelling with Data teaches the fundamentals of data visualization and how to communicate effectively with data.
How to Win Friends & Influence People by Dale Carnegie
Dale Carnegie discusses ways to make people like you, to win people to your way of thinking, and to change people without arousing resentment.
Emotional Intelligence: Why It Can Matter More Than IQ by Daniel Goleman
Daniel Goleman offers new insight into our “two minds”—the rational and the emotional—and how they together shape our destiny.
Drive: The Surprising Truth About What Motivates Us by Daniel Pink
Daniel H. Pink asserts that the secret to high performance and satisfaction is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel Pink
Pink outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment, revealing how to master them.
Storytelling Across Worlds: Transmedia for Creatives and Producers by Tom Dowd, Michael Niederman, Michael Fry and Josef Steiff
Storytelling Across Worlds gives you the tools to weave a narrative universe across multiple platforms and meet the insatiable demand of today’s audience for its favorite creative property.
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull
Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made.
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Ekaterina Walter and Jessica Gioglio
The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media.
Video Game Storytelling: What Every Developer Needs to Know about Narrative Techniques by Evan Skolnick
Evan Skolnick provides a guide to storytelling basics and how they can be applied at every stage of the development process.
The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories by Frank Rose
Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.
Jenkins provides a introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.
Spreadable Media: Creating Value and Meaning in a Networked Culture by Henry Jenkins, Sam Ford and Joshua Green
Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content.
Wonderbook: The Illustrated Guide to Creating Imaginative Fiction by Jeff VanderMeer
This is a guide to writing imaginative fiction exploring the visual nature of fantasy through original drawings, maps, renderings, and exercises to create a spectacularly beautiful and inspiring object.
The Elements of User Experience: User-Centered Design for the Web and Beyond by Jesse James Garrett
It’s a reference for web and interaction designers, and has come to define the core principles of the practice.
Contagious: Why Things Catch On by Jonah Berger
In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission.
The Storytelling Animal: How Stories Make Us Human by Jonathan Gottschall
Drawing on the latest research in neuroscience, psychology, and evolutionary biology, Gottschall tells us what it means to be a storytelling animal and explains how stories can change the world for the better.
Campbell outlines the Hero’s Journey, a universal motif of adventure and transformation that runs through virtually all of the world’s mythic traditions.
This book reveals how the themes and symbols of ancient narratives continue to bring meaning to birth, death, love, and war. Together, these themes identify the universality of human experience across time and culture.
Story Proof collects and analyzes the research that validates the importance of story, story reading, and storytelling to the brain development and education of children and adults.
Story Engineering starts with the criteria and the architecture of storytelling, the engineering and design of a story–and uses it as the basis for narrative.
Larry Brooks introduces six key literary forces that, when leveraged in just the right way, enables you to craft a story that’s primed for success.
Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence by Lisa Cron
Wired for Story zeroes in on an aspect of the brain, its corresponding revelation about story, and the way to apply it to your storytelling right now.
Outliers: The Story of Success by Malcolm Gladwell
Malcolm Gladwell takes us on an intellectual journey through the world of “outliers”- the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Malcolm Gladwell explores the tipping point phenomenon, that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.
Matthew Lieberman explores research in social neuroscience revealing that our need to connect with other people is even more fundamental, more basic, than our need for food or shelter.
Transmedia Storytelling: Imagery, Shapes And Techniques by Max Giovagnoli
Transmedia Storytelling explores the theories and describes the use of the imagery and techniques shared by producers, authors and audiences of the entertainment, information and brand communication industries as they create and develop their stories in this new, interactive ecosystem.
The Future of the Mind: The Scientific Quest to Understand, Enhance, and Empower the Mind by Michio Kaku
The Future of the Mind explores the research being done in top laboratories around the world including recent experiments in telepathy, mind control, avatars, telekinesis, and recording memories and dreams.
Based on a far-reaching study of thousands of individuals, Finding Flow contends that we often walk through our days unaware and out of touch with our emotional lives.
Hooked is based on Eyal’s years of research, consulting, and practical experience. It’s a how-to guide for building better products
The Producer’s Guide to Transmedia: How to Develop, Fund, Produce and Distribute Compelling Stories Across Multiple Platforms by Nuno Bernardo
The Producer’s Guide to Transmedia offers advice on how to fund, develop, produce and distribute content across multiple platforms.
Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedial Approach to Storytelling by Nuno Bernardo by Nuno Bernardo
How to use the transmedia approach to build an entertainment brand that can conquer global audiences, readers and users in a myriad of platforms.
Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire by Paul Smith
This book contains both ready-to-use stories and how-to guidance for readers looking to craft their own. It’s designed for a wide variety of business challenges.
Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story by Peter Guber
Guber explains how to move beyond PowerpPoint slides and spreadsheets to create purposeful stories that can serve as powerful calls to action. He reveals the best way to get noticed, how to turn passive listeners into active participants, and how technology can be used to ensure audience commitment.
Audience Evolution: New Technologies and the Transformation of Media Audiences by Philip M. Napoli
Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience.
Ray presents a provocative exploration of the most important project in human-machine civilization—reverse engineering the brain to understand precisely how it works and using that knowledge to create even more intelligent machines.
Influence: The Psychology of Persuasion, Revised Edition by Robert B. Cialdini
Influence, the classic book on persuasion, explains the psychology of why people say “yes” and how to apply these understandings.
Getting Started in Transmedia Storytelling: A Practical Guide for Beginners by Robert Pratten
It’s a practical guide to developing cross-platform and pervasive entertainment.
Tribes: We Need You to Lead Us by Seth Godin
Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.
On Writing – A Memoir of the Craft by Stephen King
Part memoir, part master class by one of the bestselling authors of all time, this superb volume is a revealing and practical view of the writer’s craft, comprising the basic tools of the trade every writer must have.
Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives―and how we can use different techniques to guard against the mental glitches that often get us into trouble.
Ashton demystifies the act of creating by leading us on a journey through humanity’s greatest creations to uncover the surprising truth behind who creates and how they do it.
Can a great story transform a worthless trinket into a significant object? The Significant Objects project set out to answer that question once and for all.
The Experience Economy by B. Joseph Pine II and James H. Gilmore
Pine and Gilmore make a case that experience is the missing link between a company and its potential audience.
Physics of the future: how science will shape human destiny and our daily lives by the year 2100 by Michio Kaku
Michio Kaku details the developments in computer technology, artificial intelligence, medicine, space travel, and more, that are poised to happen over the next hundred years. He forecasts a century of earthshaking advances in technology that could make even the last centuries’ leaps and bounds seem insignificant.
Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert
Elizabeth discusses the attitudes, approaches, and habits we need in order to live our most creative lives
The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t by Carmine Gallo
In The Storyteller’s Secret, Gallo explains why the brain is hardwired to love stories – especially rags-to-riches stories – and how the latest science can help you craft a persuasive narrative that wins hearts and minds.
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