Your Brain on Story by Kendall Haven
Kendall Haven explains four major concepts from his “Story Influence Theory” that can be applied to actual corporate communication challenges: engagement, attention, transportation, relevance and influence.
The Hero’s Odyssey in Writing and Entrepreneurship by Christopher Vogler
Christopher Vogler presents invaluable insight into future of Storytelling in the realm of film and interactive entertainment. His inspiring speech “calls us to adventure”–to join the entrepreneurial quest to write one’s own story and take ownership in one’s own destiny.And his book is a regular class favorite in Arts Entrepreneurship Technology.
Predictabily Irrational by Dan Ariely
MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
Own Your Story, Grow Your Business by Park Howell (1)
Own Your Personal Brand Story to Grow Your Influence by Park Howell (2)
How to clarify your personal brand story to rise above the noise of the Attention Economy and grow your influence.
Own Your Brand Story, Grow Your Business by Park Howell (3)
The 3 primary elements of story structure to clarify your brand story and move people to action.
Location-Based Interactive Storytelling the Walt Disney Imagineering Way by Jonathan Ackley and Chris Purvis
Disney Imagineering’s Jonathan Ackley and Chris Purvis focuses on how the lessons of theme park design can inform game design in the virtual world. Just as in video games, Imagineers deal with issues of artistic design, architectural storytelling, interactive narrative, massively multiplayer gameplay, adapting classic characters to the interactive world and community building.
Narrative Mechanics – The Elements and Spaces of Interactive Storytelling by Daniel Burwen
How the 4 elements and 4 spaces of interactive storytelling determine optimal narrative mechanics.