In this episode:
- Why should the complications be progressive in a story?
- What role should your business/brand play in a story?
- Why is it important to have an ideal customer when developing a communication strategy?
- What are the basic characteristics that I should use to describe a customer persona?
Read the transcription Episode12_Series 1 StorySD_#AskSoraia 5-6
Other StorySD series:
Go to Series 5 – Characters
12 – #AskSoraia (Episode 5 + Episode 6)Soraia Ferreira