117 – Hunger Games (Transmedia Storytelling Case Study)

Discover what’s behind the marketing campaign of the movie – Catching Fire from Hunger Games. In this episode, you’ll also learn who coined the term transmedia storytelling. 

 

Recommended Website – Confessions of an Aca-Fan by Henry Jenkins

 

#KeepMovingForward

Soraia Ferreira

 

 

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