125 – Burberry (Transmedia Storytelling Case Study)
In this episode, you’ll learn how the luxury brand Burberry used transmedia storytelling to connect with its customers as well as the distinction between immersion and engagement.
Recommended Article – The Power of Immersive Media by Frank Rose
#KeepMovingForward
Soraia Ferreira
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Series 1 – Transmedia Storytelling for Business
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Series 2 – Build your Business Stories
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Series 3 – Technology – The future is here
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Series 4 – Use Stories To …
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Series 5 – Characters
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Series 6 – Travel Guide for Kids
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Series 7 – Transmedia Storytelling Case Studies
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Series 8 – Story Breakdown
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Series 9 – Interactive Storytelling
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Series 10 – Stories from Scotland
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Series 11 – Character Case Study
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Series 12 – Transmedia Storytelling Case Study
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Series 13 – The Hero’s Journey