165 – Audience and Market (Interactive Storytelling)
The Vanishing Game shows you how a digital interactive book became a marketing platform for Land Rover and why is it so important to take into consideration your audience and market. Customer experience is also paramount in your business.
Recommended book – Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise by Horst Schulze
#KeepMovingForward
Soraia Ferreira
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Other StorySD series:
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Series 1 – Transmedia Storytelling for Business
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Series 2 – Build your Business Stories
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Series 3 – Technology – The future is here
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Series 4 – Use Stories To …
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Series 5 – Characters
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Series 6 – Travel Guide for Kids
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Series 7 – Transmedia Storytelling Case Studies
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Series 8 – Story Breakdown
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Series 9 – Interactive Storytelling
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Series 10 – Stories from Scotland
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Series 11 – Character Case Study
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Series 12 – Transmedia Storytelling Case Study
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Series 13 – The Hero’s Journey