165 – Audience and Market (Interactive Storytelling) 

The Vanishing Game shows you how a digital interactive book became a marketing platform for Land Rover and why is it so important to take into consideration your audience and market. Customer experience is also paramount in your business. 


Recommended book – Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise by Horst Schulze 



Soraia Ferreira



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