177 – User Engagement (Interactive Storytelling)
How hard can it be to find love in the afterlife? Find out the answer in the interactive film Dead Lovely. Always remember that one thing that cannot be dead in your interactive project is user engagement.
Recommended book – The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime by Christophe Morin PhD and Patrick Renvoise
#KeepMovingForward
Soraia Ferreira
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