250 – Project Phases (Transmedia Storytelling Case Study)

On 4 January 2021, Star Wars: The High Republic was presented in a live stream launch event with host Kristin Baver, Lucasfilm’s Michael Siglain, and authors Charles Soule, Justina Ireland, Cavan Scott, Claudia Gray, and Daniel José Older.
Star Wars: The High Republic is a great transmedia storytelling case study to learn from.
This episode focuses on the project phases.


Recommended book – Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling by Gabrielle Dolan




Soraia Ferreira



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