In this episode:
- Who coined the term transmedia storytelling?
- What are the results of transmedia storytelling projects?
- Why are the business goals essential in the development of your transmedia storytelling strategy?
- How can you connect business goals to stories?
At StorySD.com you can:
- Get your free eBook and start implementing transmedia storytelling to your communication strategy
- Watch/Listen/Read Series 1 – Transmedia Storytelling for Business; Series 2 – Build your Business Stories; Series 3 – Technology – The Future is Here; Series 4 – Use Stories To …; Series 5 – Characters and Series 6 – Travel Guide for Kids
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Read the transcription here.
Other StorySD series:
Go to Series 5 – Characters