In this episode:
- Who coined the term transmedia storytelling?
- What are the results of transmedia storytelling projects?
- Why are the business goals essential in the development of your transmedia storytelling strategy?
- How can you connect business goals to stories?
Read the transcription here.
Other StorySD series:
Go to Series 5 – Characters
10 – #AskSoraia (Episode 1 + Episode 2)Soraia Ferreira