Story: Style, Structure, Substance, and the Principles of Screenwriting by Robert McKee
A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms by Andrea Phillips
Poetics by Aristotle
One of the most influential books in Western civilization, Aristotle’s Poetics describes concepts concerning unity of time and place, the necessity for a play to have a beginning, middle, and end, the idea of the tragic flaw.
Do Story: How to tell your story so the world listens by Bobette Buster
Bobette Buster shares her 10 key principles of storytelling – as used by some of the world’s best storytellers – and helps you to apply them to your own.
Digital Storytelling: A creator’s guide to interactive entertainment by Carolyn Handler Miller
Digital Storytelling shows you how to create immersive, interactive narratives across a multitude of platforms, devices, and media. From age-old storytelling techniques to cutting-edge development processes, this book covers creating stories for all forms of New Media, including transmedia storytelling, video games, mobile apps, and second screen experiences.
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
The Seven Basic Plots: Why We Tell Stories by Christopher Booker
This book provides a comprehensive answer to the age-old riddle of whether there are only a small number of ‘basic stories’ in the world. Using a wealth of examples, from ancient myths and folk tales via the plays and novels of great literature to the popular movies and TV soap operas of today, it shows that there are seven archetypal themes which recur throughout every kind of storytelling.
The Writers Journey: Mythic Structure for Writers by Christopher Vogler
Book on the theory that most stories can be boiled down to a series of narrative structures and character archetypes. Based on the work of Joseph Campbell.
Storytelling with Data: A Data Visualization Guide for Business Professionals by Cole Nussbaumer Knaflic
Storytelling with Data teaches the fundamentals of data visualization and how to communicate effectively with data.
Storytelling Across Worlds: Transmedia for Creatives and Producers by Tom Dowd, Michael Niederman, Michael Fry and Josef Steiff
Storytelling Across Worlds gives you the tools to weave a narrative universe across multiple platforms and meet the insatiable demand of today’s audience for its favorite creative property.
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull
Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made.
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Ekaterina Walter and Jessica Gioglio
The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media.
Video Game Storytelling: What Every Developer Needs to Know about Narrative Techniques by Evan Skolnick
Evan Skolnick provides a guide to storytelling basics and how they can be applied at every stage of the development process.
The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories by Frank Rose
Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.
Convergence Culture: Where Old and New Media Collide by Henry Jenkins
Jenkins provides a introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.
Spreadable Media: Creating Value and Meaning in a Networked Culture by Henry Jenkins, Sam Ford and Joshua Green
Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content.
Wonderbook: The Illustrated Guide to Creating Imaginative Fiction by Jeff VanderMeer
This is a guide to writing imaginative fiction exploring the visual nature of fantasy through original drawings, maps, renderings, and exercises to create a spectacularly beautiful and inspiring object.
The Storytelling Animal: How Stories Make Us Human by Jonathan Gottschall
Drawing on the latest research in neuroscience, psychology, and evolutionary biology, Gottschall tells us what it means to be a storytelling animal and explains how stories can change the world for the better.
The Hero with a Thousand Faces by Joseph Campbell
Campbell outlines the Hero’s Journey, a universal motif of adventure and transformation that runs through virtually all of the world’s mythic traditions.
The Power of Myth by Joseph Campbell
This book reveals how the themes and symbols of ancient narratives continue to bring meaning to birth, death, love, and war. Together, these themes identify the universality of human experience across time and culture.
Story Proof: The Science Behind the Startling Power of Story by Kendall Haven
Story Proof collects and analyzes the research that validates the importance of story, story reading, and storytelling to the brain development and education of children and adults.
Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence by Lisa Cron
Wired for Story zeroes in on an aspect of the brain, its corresponding revelation about story, and the way to apply it to your storytelling right now.
Outliers: The Story of Success by Malcolm Gladwell
Malcolm Gladwell takes us on an intellectual journey through the world of “outliers”- the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Malcolm Gladwell explores the tipping point phenomenon, that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.
Transmedia Storytelling: Imagery, Shapes And Techniques by Max Giovagnoli
Transmedia Storytelling explores the theories and describes the use of the imagery and techniques shared by producers, authors and audiences of the entertainment, information and brand communication industries as they create and develop their stories in this new, interactive ecosystem.
The Future of the Mind: The Scientific Quest to Understand, Enhance, and Empower the Mind by Michio Kaku
The Future of the Mind explores the research being done in top laboratories around the world including recent experiments in telepathy, mind control, avatars, telekinesis, and recording memories and dreams.
Hooked: How to Build Habit-Forming Products by Nir Eyal and Ryan Hoover
Hooked is based on Eyal’s years of research, consulting, and practical experience. It’s a how-to guide for building better products
The Producer’s Guide to Transmedia: How to Develop, Fund, Produce and Distribute Compelling Stories Across Multiple Platforms by Nuno Bernardo
The Producer’s Guide to Transmedia offers advice on how to fund, develop, produce and distribute content across multiple platforms.
Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedial Approach to Storytelling by Nuno Bernardo by Nuno Bernardo
How to use the transmedia approach to build an entertainment brand that can conquer global audiences, readers and users in a myriad of platforms.
Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire by Paul Smith
This book contains both ready-to-use stories and how-to guidance for readers looking to craft their own. It’s designed for a wide variety of business challenges.
Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story by Peter Guber
Guber explains how to move beyond PowerpPoint slides and spreadsheets to create purposeful stories that can serve as powerful calls to action. He reveals the best way to get noticed, how to turn passive listeners into active participants, and how technology can be used to ensure audience commitment.
Audience Evolution: New Technologies and the Transformation of Media Audiences by Philip M. Napoli
Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience.
Influence: The Psychology of Persuasion, Revised Edition by Robert B. Cialdini
Influence, the classic book on persuasion, explains the psychology of why people say “yes” and how to apply these understandings.
Getting Started in Transmedia Storytelling: A Practical Guide for Beginners by Robert Pratten
It’s a practical guide to developing cross-platform and pervasive entertainment.
On Writing – A Memoir of the Craft by Stephen King
Part memoir, part master class by one of the bestselling authors of all time, this superb volume is a revealing and practical view of the writer’s craft, comprising the basic tools of the trade every writer must have.
Thinking, Fast and Slow by Daniel Kahneman
Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives―and how we can use different techniques to guard against the mental glitches that often get us into trouble.
How to Fly a Horse: The Secret History of Creation, Invention, and Discovery by Kevin Ashton
Ashton demystifies the act of creating by leading us on a journey through humanity’s greatest creations to uncover the surprising truth behind who creates and how they do it.
Significant Objects by Joshua Glenn and Rob Walker
Can a great story transform a worthless trinket into a significant object? The Significant Objects project set out to answer that question once and for all.
The Experience Economy by B. Joseph Pine II and James H. Gilmore
Pine and Gilmore make a case that experience is the missing link between a company and its potential audience.
Physics of the future: how science will shape human destiny and our daily lives by the year 2100 by Michio Kaku
Michio Kaku details the developments in computer technology, artificial intelligence, medicine, space travel, and more, that are poised to happen over the next hundred years. He forecasts a century of earthshaking advances in technology that could make even the last centuries’ leaps and bounds seem insignificant.
Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert
Elizabeth discusses the attitudes, approaches, and habits we need in order to live our most creative lives
The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t by Carmine Gallo
In The Storyteller’s Secret, Gallo explains why the brain is hardwired to love stories – especially rags-to-riches stories – and how the latest science can help you craft a persuasive narrative that wins hearts and minds.
Innovators: How a Group of Inventors, Hackers, Geniuses and Geeks Created the Digital Revolution by Walter Isaacson
For an era that seeks to foster innovation, creativity and teamwork, this book shows how they actually happen.
A Curious Mind: The Secret to a Bigger Life by Brian Grazer
Whether you’re looking to improve your management style at work or you want to become a better romantic partner, this book-and its lessons on the power of curiosity-can change your life.
The Leader’s Guide to Storytelling: Mastering the Art and Discipline of Business Narrative by Stephen Denning
How leaders can use the right story at the right time to inspire change and action
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