AI: How Tech’s Next Revolution Will Change Lives — SXSW 2017

Harter will outline how Pepsi is breaking paradigms to connect with its target consumers
in a more effective and meaningful way through the content and experiences it creates.

In a few years we’ll have artificial intelligence that can accomplish professional human tasks. There is nothing we can do to stop this. In addition our lives will be totally 100% tracked by ourselves and others.

Daniel Pink looks at the science and practice of behavior change. He shows how subtle changes in the environment can dramatically affect what people do. He explores the power (and limits) of techniques from fear to gamification to empathy to distraction. 

Donald Davis remembers, “I discovered that in a story I could safely dream any dream, go anywhere I pleased, fight any foe, live or die. My stories created a safe experimental learning place.”

Innovation is the maxim of the digital era, but how do great ideas become the technologies that transform business, government, and culture? Historically, digital innovations resulted from visionaries pairing with brilliant administrators and governments collaborating with the private sector. Learn how these same forces are coming together today to transform our lives.

The New Audience by Henry Jenkins

J.J. Abrams traces his love for the unseen mystery back to its magical beginnings.

Jonah Sachs shows how value-driven stories represent humanity’s greatest hope for the future.

As the digital marketing landscape matures, content will emerge as the primary differentiator among brands in the space. Brands are beginning to understand content marketing’s power to connect with consumers and form authentic relationships.

Lisa Cron discusses the unparalleled power of story so people move to action — whether that action is turning the pages of a compelling novel, trying a new product, or talking to the streets to change the world for the better.

Audiences need to connect with information, remember it, and repeat it. The best way to connect people to your ideas is through a story. Nancy Duarte reveals how to transform any presentation into an engaging journey for your audience.

From the “I have a dream” speech to Steve Jobs’ iPhone launch, many great talks have a common structure that helps their message resonate with listeners. Nancy Duarte shares practical lessons on how to make a powerful call-to-action.

Rich Frankel shows how data analytics and music intelligence help Spotify better understand how to develop product features, consumer advertising, and innovative programs with brand and tech partners.

The technology of storytelling by Joe Sabia

iPad storyteller Joe Sabia introduces us to Lothar Meggendorfer, who created a bold technology for storytelling: the pop-up book. Sabia shows how new technology has always helped us tell our own stories, from the walls of caves to his own onstage iPad.

Neuroscientist Uri Hasson researches the basis of human communication, and experiments from his lab reveal that even across different languages, our brains show similar activity, or become “aligned,” when we hear the same idea or story. This amazing neural mechanism allows us to transmit brain patterns, sharing memories and knowledge. “We can communicate because we have a common code that presents meaning,” Hasson says.

What it takes to engage millennials in today’s TL; DR world, and understand key insights of community management, the power of social influence, and how mobile technology facilitates ‘advertainment’.

The Way We Tell Stories Florian Thalhofer at iDocs conference in Bristol 2016

Why We Tell Stories: The Science of Narrative

Stories have existed in many forms—cave paintings, parables, poems, tall tales, myths—throughout history and across almost all human cultures. But is storytelling essential to survival?

Why storytelling matters by Garr Reynolds